Xinhua News Agency, Wenzhou, February 14th (Bian Junjun) On the eighth day of the Lunar New Year, China’s electrical appliance industry blew the New Year’s "Assembly Call". More than 600 electrical and electrical industry manufacturers from all over the country gathered to "China Electrical Appliances" The city of "Liu City, Wenzhou", participated in the 8th China Electrical Appliance Culture Festival and International Electrotechnical Products Fair. According to reports, since its establishment in 2001, the "China Electrical Appliance Cultural Festival" has become the largest professional brand exhibition in my country's electrical appliance industry.

　　Wenzhou Liushi is located in the corner of southern Zhejiang. It is neither a transportation hub nor a scientific research and professional talent base. However, there are hundreds of thousands of people engaged in the production and operation of high and low voltage electrical products within a range of hundreds of thousands of square kilometers. With merchants all over the country, 5238 household electrical appliance manufacturers in Liushi literally occupy a third of the world's share in the domestic electrical appliance market, becoming China's largest distribution center for low-voltage electrical appliances, which impresses domestic and foreign industry insiders. Henry Rowan, a professor at Stanford University in the United States, made this evaluation when he inspected the "Capital of Oriental Electric Appliances": "An industrial cluster like Liushi, Wenzhou, is similar to the industrial clusters in Silicon Valley and Italy. There are three levels of large, medium and small clusters in the cluster. Companies have them, the entire system is running well, and the market driving force will be very strong."

　　According to reports, the low-voltage electrical appliance industry in Liushi was born in the late 1960s. At present, there are sales companies of electric appliance manufacturers in Liushi at county-level cities and above. Hu Liben, Secretary-General of Zhejiang Electrical Industry Association, said, "After decades of development, the electrical industry in Liushi, from processing to international manufacturing, from unlicensed to Chinese famous brands, from family workshops to group-style leap, here It has become one of the main production and export bases of my country's high and low voltage electrical appliances, with an annual sales output value of about 48 billion yuan."

　　According to the organizer, since the marketing activities of the electrical industry are mainly concentrated during the Spring Festival each year, an industry cultural festival held at a special time and at a special place has been formed. This move has also been generally recognized by manufacturers in the electrical and electrical industries in China. In order to let Liushi electrical appliances implement brand strategy and integrated marketing, this electrical appliance festival will also convene industry experts and entrepreneurs to hold the "Private Enterprise Listing and Capital Strategy Forum" to discuss the future of China's electrical appliances industry.